Discover the most used conversion types
Remember what you can track when launching marketing campaigns
Purchase & Sale
This is a common conversion for e-commerce websites. It occurs when a visitor makes a purchase or completes a transaction, such as buying a product or service.
Form Submission
This is a common conversion for e-commerce websites. It occurs when a visitor makes a purchase or completes a transaction, such as buying a product or service.
Add to Cart
In e-commerce, adding items to the shopping cart is an important conversion step, often preceding the final purchase.
Video View
If your website's primary goal is to showcase videos, then a user watching a video may be a conversion.
Newsletter Signup
When a visitor subscribes to a newsletter or email list, it's a conversion. This is common for content-driven websites and businesses aiming to build an audience.
Account Creation
Websites that require users to create accounts, such as social media platforms, benefit from account creation conversions.
Request for Quote
For service-oriented businesses, a conversion could be when a user requests a quote or estimates for a service.
Download
Downloading a resource like an e-book, whitepaper, software, or any digital file is another type of conversion, especially for content marketing.
Click-to-Call
For businesses with a phone-based service or support, a click-to-call action (when a user clicks a phone number to make a call) can be a valuable conversion.
Pageview or Visit
Some websites consider increased pageviews or extended visit durations as conversions if the primary goal is to engage visitors with content.
Donation
Nonprofits and fundraising websites can track conversions when users make donations.
Booking or Reservation
Websites for hotels, restaurants, or appointment-based services can consider bookings and reservations as conversions.